Media Production to Promote a Tourism Product Related to Wildlife Watching. Case: Digital Series Voices of the Forest, San Martin, Peru

Managers of tourist destinations and products worldwide are in a constant search for innovation, improving their design processes, tourist service and promotion, with the intention of increasing the interest of travelers and improving the experience of their visit. In this context, new communication formats are emerging, highlighting audiovisual production in different formats, such as audiovisual series, as an effective and innovative format. This article will analyze the production of audiovisual series related to wildlife observation and in particular, the case of the audiovisual series Voices of the forest, which is a digital series related to wildlife observation and whose objectives are to contribute to generate interest in traveling to Alto Mayo, in San Martin, Peru, and motivate the audience to carry out wildlife observation activities.