Influential Factors in Extraversion Mediated by Reputation in Social Networks in University Students

Olger Gutierrez-Aguilar, Ygnacio Tomaylla-Quispe, Aleixandre Brian Duche-Pérez, Sandra Chicana-Huanca

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Social networks promote a strong association between extraversion and reputation among university students, especially in those who study professional careers related to solid exposure to digital media. The study’s primary goal is to identify the exogenous variables in online reputation-mediated extraversion. The methodology used corresponds to a non-experimental investigation, and a questionnaire with three well-defined parts was applied. The first was adapted to the Big Five Inventory for factors related to personality; the second part was an adaptation of the proposal by Jeremy Francis for creative thinking skills; and the third part, an adaptation of the proposal by Mosharrof Hosen for variable reputation in social networks; the study units were 330 students in the advertising and multimedia technologies career. In the reliability analysis of the applied instrument, the results were (n = 24; α = 0.935 ω = 0.941). Validity tests were performed using exploratory and confirmatory factor analysis, and model validity and hypothesis tests were performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that there are outstanding factors in extraversion in university students, the most outstanding exogenous variables being responsibility and openness to experience.

Original languageEnglish
Title of host publicationInformation Technology and Systems - ICITS 2023
EditorsÁlvaro Rocha, Carlos Ferrás, Waldo Ibarra
PublisherSpringer Science and Business Media Deutschland GmbH
Pages213-222
Number of pages10
ISBN (Print)9783031332609
DOIs
StatePublished - 2023
EventInternational Conference on Information Technology and Systems, ICITS 2023 - Cusco, Peru
Duration: 24 Apr 202326 Apr 2023

Publication series

NameLecture Notes in Networks and Systems
Volume692 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Information Technology and Systems, ICITS 2023
Country/TerritoryPeru
CityCusco
Period24/04/2326/04/23

Keywords

  • Creative thinking
  • Extraversion
  • Neuroticism
  • Reputation in social networks
  • Responsibility
  • Visual artists

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