Factores influyentes en el comportamiento hacia la compra y la cocreación del valor de marca

Translated title of the contribution: Influencing factors in purchase behavior and brand value co-creation

Jair León Lucano, Sandra Chicaña Huanca, Osbaldo Turpo-Gebera, Olger Gutiérrez Aguilar

Research output: Contribution to journal › Article › peer-review

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Social Sciences

Psychology