Experiential Marketing for Online Shopping Innovation: A Correlation in the Fashion Industry

Katherine Nicole Cabrera-Cordova, Elsa Denisse Paredes-Rivadeneyra, Franklin Cordova-Buiza, Wilver Auccahuasi, Catalina Vega, Olger Gutierrez-Aguilar, Camilo Mauricio Grillo-Torres

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

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Social Sciences