AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS

Aleixandre Brian Duche-Pérez; Cintya Yadira Vera-Revilla; Anthony Rolando Medina Rivas Plata; Olger Albino Gutiérrez-Aguilar; Manuel Edmundo Hillpa-Zuñiga; Antonio Miguel Escobar-Juárez

doi:10.37467/revhuman.v21.5031

AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS

Aleixandre Brian Duche-Pérez, Cintya Yadira Vera-Revilla, Anthony Rolando Medina Rivas Plata, Olger Albino Gutiérrez-Aguilar, Manuel Edmundo Hillpa-Zuñiga, Antonio Miguel Escobar-Juárez

Universidad Católica de Santa María

Research output: Contribution to journal › Article › peer-review

Abstract

This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.

Original language	English
Pages (from-to)	55-70
Number of pages	16
Journal	Human Review. International Humanities Review / Revista Internacional de Humanidades
Volume	21
Issue number	1
DOIs	https://doi.org/10.37467/revhuman.v21.5031
State	Published - 1 Aug 2023

Keywords

Agenda setting
Mass media
Presidential electoral processes
Social media

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10.37467/revhuman.v21.5031

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title = "AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS",

abstract = "This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.",

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AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS. / Duche-Pérez, Aleixandre Brian; Vera-Revilla, Cintya Yadira; Plata, Anthony Rolando Medina Rivas et al.
In: Human Review. International Humanities Review / Revista Internacional de Humanidades, Vol. 21, No. 1, 01.08.2023, p. 55-70.

Research output: Contribution to journal › Article › peer-review

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AU - Plata, Anthony Rolando Medina Rivas

AU - Gutiérrez-Aguilar, Olger Albino

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AU - Escobar-Juárez, Antonio Miguel

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AGENDA SETTING IN SOCIAL NETWORKS AND THE MEDIA DURING PRESIDENTIAL ELECTIONS

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Keywords

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